Strategy
All PGA members issued a branded keyring as a ‘value add’ and serving as a ‘badge of honour’ given members association.The DL gift packaging was produced with a message from the Chairman of the PGA and was personally sent to each member.
Co-ordinated
- Created a custom designed keyring
- Developed and created stylised branded presentation pack artwork
- Facilitated keyring recipients “pre-activation & registration of key”
- Effectively executed and managed mail-out to all members
