Strategy
keyrings mailed to top band of loyal customers as part of an overall annual retention campaign now 2-years in the running. Success ratios reflected a 25% increase in retention against previous years.
Co-ordinated
- Created a custom designed keyring
- Developed and created stylised branded presentation pack artwork
- Facilitated keyring recipients ‘pre-activation & registration of keyrings’
- Effectively executed and managed mail-out to policy holders
