Strategy
The keyring served as part of a successful policy holder retention strategy, while assisting with updating and refreshing customer contact information, thereby the client continues to re-order stocks to sequence with new policy holder’s anniversaries.
Co-ordinated
- Created a custom designed keyring
- Developed and created stylised branded presentation pack artwork
- Facilitated keyring recipients ‘pre-activation & registration of keyrings’
- Effectively executed and managed mail-out to policy holders
