Strategy
Have a hero keepsake item for the new PGA Championship Supports Club. Create a box style package to house the branded keyring and include a booklet to explain the Supporters Club, benefits and registration page.
Co-ordinated
- Created a round shape a personalised keyring utilising all the elements of the PGA Championship branding
- Developed and created a solid box concept with magnetic open / close feature
- Developed a booklet outlining the tournament and benefits of being a Supporters Club member, plus registration page
